Thought Leadership For Machine Learning In Marketing
Machine Learning is a powerful tool in Marketing. There is no one size fits all solution but there are frameworks for ML based product evaluation and ROI calculation.
Why Content Marketing Success Depends on Diverse Data
Without diverse data sources, content marketing only sees part of the target audience. Knowing what data to use how to apply it to content marketing is a critical success factor.
May 20th, 2015
Data Science for Marketers: What Customer Analytics Do You Need for Digital Marketing?
Data driven digital marketing. Great buzzword but what data should a business gather to get a view of their customers?
March 14th, 2015